Raising awareness while remaining fun

Even when communicating about subjects that can seem quite boring and complex (like endocrine disruptors, pesticides, electromagnetic waves…) it’s possible to remain fun… and it’s even recommended to get success on social media! Hereinbelow a sweet example with the french Générations Cobayes webserie (english subtitles available).

Might «sustainable tourism» stakeholders get some great inspiration out of it ?