I believe that having a great hotel website is the #1 most important point of any hotel marketing strategy. The hotel website is often the first impression that a future potential guest gets from the property, and which will make him / her make a booking… or not! Many of the actions that you’re going to undertake to promote your hotel are going to be with the ultimate objective of making people visit your website (cf Article Where are your future hotel guests?). It’s so crucial, and though too often neglected.
Read the article that I wrote for HotelMinder: 8 simple tips for a great hotel website
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